The founders Claudius and Yves launched the brand in 2025 because they were looking for exactly what they couldn't find themselves: clothing for home office, travel and everyday life that feels as comfortable as loungewear – but looks like you'd want to show yourself in it at any time.

The name Jurenety is inspired by the word serenity – a feeling we often miss in everyday life, but appreciate all the more. The "J" represents a personal connection to the family, as does our hand logo, which symbolizes the hand of Janine and Yves' son. Both remind us what it's really all about: closeness, peace, and authenticity.

We believe that clothing can be more than just something you wear. It can convey a feeling: comfort, ease, and inner peace. We believe in quality, not compromise. In comfort you can truly feel. And in clothing that doesn't have to be loud to be special.

Jurenety stands for clothing that accompanies you throughout your day.