Jurenety arose from a simple observation

The clothes that feel best often don't look good enough to wear everywhere. And clothes that look good rarely feel like you want to wear them all day.  

Claudius, Yves and Janine founded the company in 2025.  Jurenety , to solve precisely this problem.  

Our idea was clear: To develop clothing that combines comfort, style and everyday life. Pieces that you can wear in your home office – and just as naturally when traveling or on the go.